Brand management and strategy
SNKRS App
To address Nike’s declining cultural relevance with Gen Z, this project proposes transforming the SNKRS app into a “niche hobby platform” modeled after Goodreads and Letterboxd, utilizing features like collection tracking and community feeds to foster authentic connection and self-expression.
Carmax Park
To generate excitement for the opening of CarMax Park, this project proposes targeting recent “Richmond Transplants” with a strategy that leverages the whole city to make the Flying Squirrels as an integral, year-round part of their new community.
Our team delivered and won our ask, as well as the best pitch overall.
Creative work
