NEW STORY, SAME LENS.

I’ve spent the last few years as a morning news photographer, finding the “truth” in the frame before the rest of the world woke up.

Now, I’m at the VCU Brandcenter, applying that same investigative eye to Creative Brand Management. I’m less interested in just “making things pretty” and more interested in why people trust what they trust. Whether it’s a camera or a brand strategy, it’s all about how you direct the narrative.